Lucky Jerky's “Original” flavor has a savory, well-balanced flavor profile with hints of garlic, onion, celery — and just enough paprika to give it a bright flavor. Using high-quality ingredients in combination with their lean, premium, all-natural Angus beef, and taking their time to mix everything thoroughly gives Lucky Jerky beef sticks a firm, meaty texture with very little fat. Their beef stick is what you would find in an old-school butcher shop that gives a darn about what they make...not like what you find in a convenience store. When you bite into a Lucky Jerky Beef Snack Stick, you’ll taste that "old-time butcher shop" flavor.